Remembrances of March Madnesses Past

With my hometown team in the Sweet Sixteen, I thought I'd dig through the archives of a long-defunct, long-offline version of Sample Reality and repost the only thing I've ever written about the NCAA. It begins with this Nike advertisement from 2000, a fantastic little commercial produced by Wieden & Kennedy (Portland, Oregon), which illustrates… Continue reading Remembrances of March Madnesses Past

This is a test, this is only a test.

"The more we rehearse disaster, the safer we'll be from the real thing.....There is no substitute for a planned simulation." So says a character in Don DeLillo's 1985 novel White Noise, as a midwestern town is overrun by men in Mylar suits, conducting a simulated evacuation from some vague chemical disaster. Yesterday we had out… Continue reading This is a test, this is only a test.