First off language warning. If you get offended by words on a screen, you should not click this video, or be in college…
I was unable to bring up this topic during class due to running out of time, but I was reminded of this video when we watched the online protest/memorial video. The video shows people attempting to use WoW to stage a funeral. People come and raid the funeral. (Image a real-world funeral where a group busts in with super-soakers and blasting everyone.) I think this illustrates well how people react when someone counter-games. There usually is a reaction to players not conforming to game world norms.
http://www.youtube.com/watch?v=IHJVolaC8pw